SALT LAKE CITY – February 23, 2018 – Alsco Inc., a worldwide leader in the rental of linen, uniforms, healthcare garments, and washroom services and products, has teamed with VF Workwear and Richard Childress Racing (RCR) for the fourth consecutive year to sponsor the No. 3 Chevrolet Camaro driven by Ty Dillon in the Rinnai 250 NASCAR XFINITY Series race at Atlanta Motor Speedway in Hampton, Georgia. This opportunity is made possible by Richard Childress Racing’s partnership with VF Workwear brand Red Kap.
Both companies have been in business for more than 100 years, so VF Workwear and Alsco share longevity and core values, which have translated into a successful partnership that continues to grow.
“Partnerships are how Alsco got to where it is today, in our day-to- day business and in NASCAR. If you look at RCR and Red Kap, they share our values and belief in a long-term vision for success. It’s a powerful story about commitment and perseverance,” said Jim Divers, director of sales and marketing for Alsco. He adds, “We’re very excited to have Ty behind the wheel of the No. 3.”
Dillon competed full time in the NASCAR Xfinity Series for three years. He contended for championships and collected a win at the historic Indianapolis Motor Speedway. In 2017, Dillon began competing full time in the Monster Energy NASCAR Cup Series but maintains a partial Xfinity Series schedule. He has 138 starts in the series, including one win, 32 top-five and 86 top-10 finishes, along with four pole awards.
“Winning is vital to our business not only on the race track but off the track,” said Richard Childress, Chairman and CEO of RCR. “Our partnership with VF Workwear and its Red Kap brand is critical to our daily wardrobe needs for our 400 employees at RCR and ECR Engines. Alsco does an exceptional job at servicing many of our buildings and uniforms with great customer service. We look forward to continuing our partnership with VF Workwear and Alsco, helping showcase their product.”
“VF Workwear is excited to partner with Alsco and Richard Childress Racing to sponsor Ty Dillon and the No. 3 car for this race,” said Jim Tewmey, vice president of Sales at VF Workwear. “Alsco is a long-term, strategic partner of VF Workwear. We appreciate and value their support in the marketplace with our Red Kap and Bulwark brands.”
About Richard Childress Racing: Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has earned more than 200 victories and 17 championships, including six in the Monster Energy NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. Its 2018 Cup Series lineup includes two- time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Dow/American Ethanol/AAA Chevrolet) along with 2008 Daytona 500 champion and 2013 Brickyard 400 winner Ryan Newman (No. 31 Caterpillar/Grainger/Bass Pro Shops & Cabela’s/Liberty National Chevrolet). Its XFINITY Series program includes a multi-driver lineup with the No. 3 Chevrolet including Austin and Ty Dillon, Jeb Burton, Shane Lee and Brendan Gaughan, first-year RCR driver Matt Tifft (No. 2 Nexteer Chevrolet) and second- year XFINITY Series driver Daniel Hemric (No. 21 South Point Hotel & Casino Chevrolet).
About VF Workwear: VF Workwear (www.vfworkwear.com) combines the strength of its global parent company, VF Corporation, with the experience of being the leading supplier of uniform apparel to provide unique products and services to companies worldwide. VF Workwear offers unparalleled expertise, innovation, customer focus, and a commitment to total satisfaction. VF Workwear is part of VF Corporation, the world's largest apparel company. VF Corporation is comprised of over 59,000 associates around the world and over 100 years of experience. The VF Workwear® brand joins a respected group of VF Corporation brands, including Red Kap®, Bulwark®, Horace Small®, Lee®, Wrangler®, The North Face®, Nautica®, and JanSport® — plus many, many more.
About Alsco: Alsco is a fourth-generation family owned and operated business, founded in 1889, that was recognized by the prestigious Hohenstein Institute for having invented the linen and uniform rental industry. Celebrating over 128 years of business, Alsco provides linen and uniform rental services to customers that include restaurants, healthcare, automotive industry and industrial facilities. With over 170 locations, Alsco provides world-class service to over 350,000 customers in 13 countries.