Highlights:
Alsco has signed a multiyear agreement to become the title sponsor of the September NASCAR Xfinity Series race at Las Vegas Motor Speedway.
The race boosts Alsco’s NASCAR Xfinity Series entitlements to a historic four because the company also has Xfinity Series event sponsorships at Bristol Motor Speedway, Charlotte Motor Speedway and Kentucky Speedway.
Alsco has conveyed the naming rights to the April Xfinity Series race at Bristol Motor Speedway to Cheddar’s Scratch Kitchen. The 2020 race will be known as the Cheddar’s 300 presented by Alsco.
Alsco extends partnerships into 2020 with Richard Petty Motorsports, Richard Childress Racing and JR Motorsports.
SALT LAKE CITY — Dec. 5, 2019 — Alsco, the global leader in uniform and linen rental services, announced a number of extensions and the addition of a fourth Xfinity Series race at Las Vegas Motor Speedway. The company signed a multiyear agreement to become the title sponsor of the September NASCAR Xfinity Series race at Las Vegas Motor Speedway, track officials announced today.
“Alsco knows that NASCAR provides unprecedented exposure to a loyal base of fans willing to support our brand, said Ben Fox, director of sales and marketing. “Adding a fourth entitlement for the Xfinity race at Las Vegas Motor Speedway aligns perfectly with our company values and customer footprint in the West. We’re excited about the exposure this race brings in one of the most iconic cities in the world.”
The historic Las Vegas race announcement boosts Alsco’s NASCAR Xfinity Series entitlements to four, with the company continuing its sponsorship of Bristol Motor Speedway, Charlotte Motor Speedway and Kentucky Speedway. The green flag will drop on the 200-lap race at 4:30 p.m. (PST) on Sept. 26, 2020, and will be broadcast live on the NBC Sports Network.
“Alsco has a long history of sponsoring NASCAR racing, and we are thrilled to add such a prestigious company to our title sponsor lineup for next year,” said LVMS President Chris Powell.
Alsco also announced it is sharing naming rights of the April NASCAR Xfinity Series (NXS) race at Bristol Motor Speedway with Cheddar’s Scratch Kitchen, as a result of its supplier partnership with Darden Restaurants.
“Bristol Motor Speedway is an awesome venue to showcase the partnership between Cheddar’s Scratch Kitchen and Alsco” said Fox. “We have a great partnership inside Darden owned Restaurants across the country, so it was only natural to bring that partnership out onto the track.”
“Cheddar’s Scratch Kitchen is all about delivering an experience that wows guests, and we’re thrilled to be part of such an iconic, ‘wow’ event at Bristol Motor Speedway,” said Jaime Bunker, vice president of marketing at Cheddar’s Scratch Kitchen. “We’re thankful to Alsco for inviting us to be part of the action and look forward to celebrating the race with fans this April.”
“Bristol is the place for historic finishes and close, hard-knock racing action,” said Jerry Caldwell, executive vice president and general manager at Bristol Motor Speedway. “Alsco and our new friends at Cheddar’s Scratch Kitchen understand the reputation of racing at ‘The Last Great Colosseum,’ and we’re ready to show them an incredible experience. The ‘Cheddar’s 300 presented by Alsco’ will be a must-see event on the NASCAR Xfinity Series schedule.”
The “Cheddar’s 300 presented by Alsco” will begin at 1 p.m. on Saturday, April 4, 2020.
In addition to its Xfinity Series race expansions, Alsco announced that it has extended its NASCAR team partnerships with Richard Petty Motorsports, Richard Childress Racing and JR Motorsports for 2020. Alsco’s race team partnerships put faces to the Alsco brand that the world recognizes and uniforms on their team members working in the shops.
“As business partners, each of these teams puts it on the line week in and week out, always looking for ways to promote the Alsco brand,” said Jim Ginnetti, vice president of Alsco’s North America division. “More importantly, through the years these relationships have become special to us. It’s less of a business transaction and more like family, and we’re excited to see the success of our partners out on the track in 2020.”
“We are excited to continue our relationship with Alsco as we head into the 2020 season,” said Brian Moffitt, chief executive officer at Richard Petty Motorsports. “Alsco’s service and product offering is second to none. Our staff looks great, our facilities are well prepared and protected thanks to their services. Alsco has a broad commitment to the sport, which speaks volumes regarding the business success they continue to see, and we are proud to have Richard Petty Motorsports as part of Alsco’s partnership portfolio.”
“We’re proud to continue our partnership with Alsco in 2020,” said Kelley Earnhardt Miller, JR Motorsports general manager. “Alsco’s support of JRM, industry tracks and additional teams speaks to its level of commitment across the sport.”
“Richard Childress Racing’s long-lasting relationship with Alsco is built upon shared values and a commitment to achieving success on and off the track, and we are thrilled to continue our partnership in 2020 because we value the key role that Alsco has played and continues to play in our daily operations,” said Torrey Galida, president of Richard Childress Racing. “More so, we value our Alsco friends for the memories we have created together, such as celebrating RCR’s 50th Anniversary and visiting Victory Lane with Tyler Reddick, our 2019 NASCAR Xfinity Series champion, at the Alsco 300.”
About Alsco
Alsco is a fourth-generation family owned and operated business, founded in 1889, that was recognized by the prestigious Hohenstein Institute for having invented the linen and uniform rental industry. Celebrating 130 years of business, Alsco provides linen and workwear rental services to customers that include restaurants, healthcare, automotive industry and industrial facilities. With over 180 locations and more than 20,000 employees, Alsco provides world-class service to over 355,000 customers in 14 countries. Learn more at https://alsco.com.
About Cheddar’s Scratch Kitchen
Cheddar’s Scratch Kitchen is the homestyle casual dining restaurant where guests always get a lot for not a lot. The restaurant offers a hearty variety of scratch-made meals and generous portions served up in a warm, welcoming atmosphere – all at an unbelievable price. After being welcomed with a signature Honey Butter Croissant on the house, guests can enjoy favorite entrees like hand-breaded Chicken Tenders, Homemade Chicken Pot Pie and House-Smoked Baby Back Ribs. Currently, Cheddar’s operates more than 165 restaurants in 28 states and employs more than 20,000 friendly and passionate team members. For more information or to locate the nearest restaurant, visit Cheddars.com. Fans can like or follow Cheddar’s on Facebook, Twitter and Instagram.
About Las Vegas Motor Speedway
Las Vegas Motor Speedway is a wholly owned subsidiary of Speedway Motorsports. For more information, please visit us at http://www.speedwaymotorsports.com.
About Bristol Motor Speedway
Forged amid the scenic mountains of Northeast Tennessee near the Virginia state line, Bristol Motor Speedway is The Last Great Colosseum, a versatile multi-use venue that hosts major auto races, football games, concerts and many other captivating events. The facility features a 0.533-mile concrete oval race track with 28-degree corner banking and 650-feet straightaways that offers racing in several NASCAR touring series, highlighted by two major Monster Energy NASCAR Cup Series weekends. While at the track, fans are offered a unique viewing experience courtesy of Colossus TV, the world’s largest outdoor center-hung four-sided video screen with a 540,000-watt audio system. The adjacent quarter-mile dragstrip, Bristol Dragway, offers more than 50 events annually, including the marquee NHRA Thunder Valley Nationals. The Thunder Valley Amphitheatre presented by Ballad Health transforms Bristol Dragway into a premier outdoor concert venue for the world’s greatest music performers. Three football games have kicked-off inside the oval, most notably the 2016 Pilot Flying J Battle at Bristol, where border rivals the University of Tennessee and Virginia Tech met before an NCAA-record crowd of 156,990. In existence since 1961, Bristol Motor Speedway was purchased in 1996 by Bruton Smith and his Speedway Motorsports company, a leading marketer and promoter of motorsports entertainment in the United States. The Speedway Children’s Charities Bristol Chapter was established the following year and has distributed nearly $16 million to local non-profit children’s organizations within the sixteen counties surrounding the Speedway. For more information, please visit www.bristolmotorspeedway.com.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports (RPM), co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. RPM is the winningest team in NASCAR Cup history with 273 wins and has business partnerships with national and global leaders. Today the race operation fields the famed No. 43 in the NASCAR Cup Series with driver Bubba Wallace. The team is headquartered in Welcome, N.C. and is supported by primary partners World Wide Technology, United States Air Force, Coca-Cola, McDonald’s and World Wide Technology.
About Richard Childress Racing
Richard Childress Racing (rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2020 Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Bass Pro Shops/Dow/American Ethanol/Symbicort Chevrolet), along with Rookie of the Year contender and two-time Xfinity Series champion Tyler Reddick (No. 8 Caterpillar Chevrolet). Its Xfinity Series program will include Myatt Snider (TaxSlayer Chevrolet) in select races during the year.
About JR Motorsports
JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s 15-time Most Popular Driver and winner of 50 NASCAR-sanctioned races. Now in its 18th year of overall competition, JR Motorsports races in multiple divisions, including the NASCAR Xfinity Series where it won championships in 2014, 2017 and 2018. The company also competes in Late Model competition and owns four championships in regional late model divisions. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.