If you are planning to fly Delta or American Airlines this year, you may notice some subtle changes in their uniforms. For example, Delta’s new uniforms incorporate a new color scheme that includes a bit of purple. This may not seem like much of a change unless you understand that Delta’s color scheme has long been red and blue.
Delta and American Airlines are not the only companies changing their uniforms in 2018. In fact, it seems like there are new uniforms all around. Companies in sectors as varied as airlines and health care are adopting new uniforms as part of an overall trend in increased capital expenditures. We are part of that thanks to our industry-leading uniform rental program.
You may already know this, but Alsco was the company that invented this program, and we’ve been doing it for more than 128 years. We’ve seen uniform trends change along with the culture, reflecting more conservative designs from the early twentieth century all the way to the flexible, comfortable, and easy-to-wear designs we see today.
Our uniform rentals are every bit as much about style as they are function. And that’s important because customer-facing employees’ appearances create impressions in the minds of those they serve. This is one of the reasons we take so much time helping clients choose uniforms that will present the best possible image to the general public.
A company’s choice of uniforms is therefore critical to that ever-important first impression. We don’t know Delta’s motivation for changing its color scheme, but we do know that adding just a hint of purple creates an image that is somewhat more dignified than just red and blue. Both red and blue are fine colors—don’t misunderstand me—but purple has long been associated with royalty. It is a more dignified color that garners quite a bit more respect.
Uniforms are not just for employee identification and branding. They are also beneficial to employees. How so? To begin with, a well-designed and properly fitting uniform makes an employee more confident in his or her presentation. Simply put, people who know they look good are more confident in what they do.
Next, uniforms give employees a sense of pride in what they do. A uniform identifies them as a member of a team they are hopefully pleased to work for. And when that’s the case, there is a sense of pride that comes with donning the company uniform every day.
Our uniform rentals take all these things into consideration. We do not want to simply supply our clients with any old uniform based only on function. We want the people who actually wear those uniforms to be happy with them. We want to give them clothing they will be proud to wear at work, knowing it makes them look and feel good.
We know you have a lot of options for uniform rentals. We hope you’ll consider Alsco, given our history as the first company to offer uniform services. We will do whatever is necessary to create a uniform solution that’s right for your organization—one that enhances your image and encourages company pride in employees.