CONCORD, N.C. (March 4, 2018) – Alsco, a pioneer in linen and uniform rental services, has joined forces with one of racing’s iconic tracks, Charlotte Motor Speedway, for a historic entitlement sponsorship of the Alsco 300 on May 26. Alsco’s groundbreaking partnership of the Alsco 300 at Charlotte Motor Speedway coincides with the 40th anniversary of the inaugural running of one of the crown jewels on the NASCAR XFINITY Series schedule.
Additionally, Alsco – which also sponsors the NASCAR XFINITY Series race on July 13 at Kentucky Speedway – becomes one of only two companies to serve as entitlement sponsor of multiple XFINITY Series events.
“Charlotte Motor Speedway is all about striving for excellence, which is a quality we share with Alsco,” said Greg Walter, Charlotte Motor Speedway’s executive vice president. “Alsco’s partnership with the speedway is proof that this world-class company is committed to supporting our thrilling, action-packed events at America’s Home for Racing. Fans will be in for a show on May 26, when some of NASCAR’s most prominent drivers will tangle with the up-and-coming future stars of the sport in the Alsco 300 at Charlotte Motor Speedway.”
Alsco is a worldwide leader in the rental of linen, uniforms, healthcare garments and washroom products. The family-run business introduced linen and uniform rental services to the world in 1889.
“I don’t think we can have better people to work with than the folks at Speedway Motorsports, Inc. They bend over backward to make sure everything is right in our partnership,” said Steve Larson, Alsco vice president, North American operations.
“We’re committed to NASCAR and what it’s meant for Alsco, which is why we sought a second race sponsorship. Our partnerships across the racing world, together with VF Workwear, have given us great exposure, opened doors, and have given us opportunities for valuable business partnerships,” said Jim Divers, Alsco’s director of sales and marketing.
“We are also excited at the prospect of being able to do this at Charlotte over Memorial Day weekend. This is a great platform to show our respect to our military, active and veteran.”
To purchase tickets, camping and race-day upgrades, fans can call the speedway ticket office at 1-800-455-FANS (3267) or shop online at www.charlottemotorspeedway.com.
Fans can connect with Charlotte Motor Speedway by following on Twitter and Instagram or become a Facebook fan. Keep up with all the latest news and information with the Charlotte Motor Speedway mobile app.
Alsco is a fourth-generation family owned and operated business, founded in 1889, that was recognized by the prestigious Hohenstein Institute for having invented the linen and uniform rental industry. Celebrating 129 years of business, Alsco provides linen and uniform rental services to customers that include restaurants, healthcare, automotive industry, and industrial facilities. With over 170 locations, Alsco provides world-class service to over 350,000 customers in 13 countries. Learn more at https://alsco.com.
ABOUT CHARLOTTE MOTOR SPEEDWAY:
For nearly six decades, Charlotte Motor Speedway has set the standard for motorsports entertainment for fans of all ages. Charlotte Motor Speedway is the only race vacation destination where fans can immerse themselves in the heart of NASCAR country. Visitors can attend one-of-a-kind race spectacles including the Monster Energy All-Star Race, the Coca-Cola 600 and the Bank of America 500; take behind-the-scenes speedway and race shop tours; explore the NASCAR Hall of Fame and drive an 800-horsepower stock car.
Through every event and every decade, Charlotte Motor Speedway puts FANS FIRST with a never-ending commitment to enhance the fan experience. That tradition continues with unmatched value through affordable season tickets, unparalleled prerace entertainment and more opportunities for fans to see their favorite drivers.